Snack Packaging

“It’s snack time!” When people of all ages hear that exciting announcement, they come running to enjoy their favorite between-meal treats. This behavior is practically universal; an astonishing 97 percent of the U.S. population reports snacking at least once a week, with 57 percent of them snacking at least once a day.

That audience represents a gold mine, not only for dentists but also for snack makers. When selling to this enthusiastic audience, make sure that the packaging you choose reflects your brand message.

Snack packaging requires a good deal of forethought and care. First and foremost, you must ensure that your packaging protects the freshness and preserves the flavor.

Packaging that allows humidity and outside air to penetrate it, for instance, may result in chips that have lost their crispness or jerky that has lost its aroma. You also need to consider the overall presentation provided by the packaging.

Ordinary snack bags and boxes can easily get lost in the surrounding “noise” of a dozen other similar packages from your competitors. Snack packaging that stands up on its own without a display can also help your product stand out from the crowd.

Last but not least, what image do you want your snack packaging to convey? You may wish to appeal to the down-home, fresh-baked goodness crowd with a simple, natural kraft paper look. Check out our DuraKraft™, KraftPoly™, or KraftVue™ bag collections. Or you might capture the attention of luxury buyers with our sleek black kraft paper pouches, our LoPro™ transparent bags, or our LuxeFrost™ frosted pouches.

There’s no more reliable and attractive way to package your snacks than in our Copious Bags. We make our bags out of high-quality materials that resist the elements, allowing for safe long-term storage that keeps your treats fresh and enticing.

They’ll stay that way, too, thanks to the zippered tops that let your buyers reseal their treats for future snack times. This extra touch can make all the difference in whether your customers buy from you again! You’ll also love the other design features of our snack packaging bags. For instance, we employ a gusseted design that lets the package stand up on the shelf unaided. In addition, this presentation feature keeps the front label front-and-center in your audience’s line of vision.

As for the bag material, you can choose the option most likely to appeal to your target market. We offer both natural-colored kraft paper and elegant black kraft paper, each of which conveys its own message to different audiences.

We also offer transparent or frosted recyclable plastic packaging if you’d like to tempt shoppers with your product’s bright colors or fun shapes. Want the best of both worlds? Consider a kraft paper package with a transparent window for top-quality presentation inside and out.