4 Reasons to Choose Stand Up Pouches as Your Flexible Packaging

The imitations of rigid packaging threaten to cost you too much in the way of money, wasted package space, unremarkable shelf impact, and increased shipping costs. In addition, product spoilage is one of the greatest threats, not to mention the potential of broken glass or dented tins when shipping or warehousing.

It may be time to switch to flexible packaging — Copious Bags® stand up pouches in particular. Our airtight pouches offer a hard-to-beat combination of visual appeal, product protection, space savings, reduced shipping costs, and environmental responsibility. So let’s take a look at four smart reasons to choose stand-up pouches for your flexible packaging needs.

Reason 1: Reliable Protection Against Spoilage

A vast number of consumer products can go bad from exposure to moisture and oxygen. For example, when exposed to moisture, products such as soap can start lathering up inside the package long before anyone has the opportunity to use them. Whereas food can become stale, dry out, lose flavor, or even develop mold. If you sell perishable items, your packaging must have the ability to preserve and protect them.

That’s where stand-up pouches shine. Our DuraKraft™ Collection provides the highest barrier protection due to its construction and ability to keep products safe from damaging UV light. In addition, our multi-layered poly bags offered in our LoPro® Collection and our LuxeFrost™ Collection are naturally waterproof and defend against moisture and oxygen. In comparison, our stand-up kraft paper pouches offer moderate barrier protection with a natural look and feel, available in our KraftVue™ Collection and our KraftPoly Collection.

Another unique feature is that stand-up pouches are available with airtight, resealable zippers that allow customers to conveniently reclose the bags to keep their products fresh, use after use.

Reason 2: Attractive Brand Visibility and Product Self-Promotion

You’ve probably figured out one significant advantage of stand-up pouches just from their name. These products have a gusseted design that enables them to stand up on their own on the store and your customer’s shelf.

This upright orientation turns the product into its own billboard. Even more, the billboard effect scores points with customers when you select a pouch that compellingly promotes your brand by offering ample surface area for branding.

You can choose from our foil-lined DuraKraft™ Collection, available in natural and black kraft paper for full-barrier protection from sunlight. In addition, our KraftPoly™ Collection and our KraftVue™ Collection have transparent windows, available with either a rectangle window option or a full window option that shows off the contents within. Finally, our LoPro™ Collection and our LuxeFrost™ Collection give customers the ability to see them through and through for full transparency.

As icing on the cake, the space-saving form factor allows more of your product to stand on the shelves, while your customer will appreciate how little room your products occupy in their pantries.

Reason 3: Cost-Effective Packaging

The most secure and reliable packaging in the world will do you little good if you can’t work it into your budget. Fortunately, stand-up pouches are not only more affordable to begin with, but they can actually save you money in the long run. This form of packaging requires less material and lends itself to mass production. As a result, you’ll find that you spend a fraction of what you’d spend on traditional packaging. The larger your order, the bigger a volume discount you receive, adding to the cost-effectiveness of this approach.

Reason 4: A Sustainable Option

Sustainability has become a key point, not only for environmentally-conscious consumers but also for the companies that serve those consumers. As a result, the old days of wasteful overpackaging with non-sustainable products are on their way out.

If you are concerned about the ecosystem or how your customers feel about the ecosystem, stand-up pouches are the ideal choice. Copious Bags® manufactures its high-quality zipper bags from recycled and/or recyclable materials that help minimize your packaging’s carbon footprint and overall environmental impact.

These pouches’ sheer efficiency and flexibility also mean that you’re not using more packaging material than absolutely necessary.   

Reason 5: More Efficient Distribution and Warehousing

Stand-up pouches have the flexibility to lie flat and can be stacked together in a relatively tight space. Accordingly, your products will require fewer pallets which take less time and effort to load and unload, reducing your distribution and warehousing costs. In addition, the relatively light weight of stand-up pouch bags reduces shipping truck fuel consumption (a point that also counts toward the sustainability benefits).

As you can see, stand-up pouches make a perfect choice for your flexible product packaging needs. All you need now is the right source of those stand-up pouches — and you’ll find that source right here at Copious Bags®.  From our volume discounts to our quick, efficient shipping, you’ll never have to worry about your stand-up pouch orders. So why not browse our products and place that first order today?